עשו זאת בחוכמה ובמתינות. כמו כן: הטקסט שמקשר לעמודי האתר שלכם צריך להיות מגוון, ולא לחזור על עצמו אלפי פעמים באותה צורה.

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מי שחושב שקידום אורגני משמעו לשלוט בתוצאות החיפוש של גוגל, מוטב שיפרסם את עצמו בשיטות אחרות.

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במקביל – ככל שכמות החיפושים פר-ביטוי מסוים גדולה יותר, הדבר מרמז גם (אך לא תמיד) על מידת תחרותיות גדולה יותר.

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